The MBA Core · C07
📣 Marketing
Find the customer, understand what they value, and win them: segmentation, positioning, pricing, channels and growth.
Coming soon11 coming soon
🎓 A required first-year subject at all six top business schools we studied.
You'll be able to
- Segment, target and position a product
- Measure customer lifetime value
- Choose prices and channels
- Plan a campaign and measure it
Syllabus
- 1What Customers Really BuyComing soon
- 2SegmentationComing soon
- 3Targeting and PositioningComing soon
- 4Customer Lifetime ValueComing soon
- 5Pricing StrategyComing soon
- 6ChannelsComing soon
- 7BrandComing soon
- 8Digital Marketing and FunnelsComing soon
- 9Measuring MarketingComing soon
- 10Launching a ProductComing soon
- 11Boss: Launch a Snack BrandComing soon
This course is being written now. VIP members get every new lesson the day it's released.