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Before the MBA · P01

🏪 How a Business Works

What a business really is, how it makes money, and why profitable companies still go broke. The foundation for everything else.

First 2 lessons free2 lessons ready8 coming soon

🎓 The general-management basics schools cover in pre-term.

You'll be able to

  • Explain how a business creates value and captures some of it
  • Work out revenue, costs, profit and break-even
  • Compare business models and say why subscriptions are prized
  • Spot a cash crunch before it happens

Syllabus

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  1. 1What a Business Really DoesEvery business is a machine that creates value for customers and keeps a slice of it. Here's how to see that machine.Free10 min
  2. 2Revenue, Costs and ProfitThe three numbers every business lives by, and the margin that tells you how healthy each sale is.Free10 min
  3. 3Fixed vs Variable Costs: Break-EvenComing soon
  4. 4How Businesses Make Money: Business ModelsComing soon
  5. 5Profit Isn't CashComing soon
  6. 6Unit Economics: Is Each Customer Worth It?Coming soon
  7. 7The Parts of a CompanyComing soon
  8. 8Who Owns a Company: Shares and Legal FormsComing soon
  9. 9Stakeholders: Who Gets Paid, and in What OrderComing soon
  10. 10Boss: Run a Summer Lemonade BusinessComing soon